Pioneer Brand Helps Canadian Farmers ‘Bust Through” With Spirited New Campaign

Canadian farmers have relied on Pioneer brand products for more than 70 years, but like any historic brand with a long legacy in the market, there’s always a risk of becoming stale. When Corteva Agriscience, Canada’s leading pure-play agriculture company, tasked FleishmanHillard HighRoad (FHR) with developing a new marketing campaign for its premier seed brand, we knew we had to create something that would not only capture the essence of Pioneer, but show Canadian growers that we’re still capab
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